BROKN
Shopify e-commerce site for a premium underwear and basics brand made in Paris
Context
Turn the mockups supplied by the brand's designer into a Shopify store true to BROKN's minimalist, premium positioning, while going beyond what the Madrid premium theme offered out of the box for a few brand-specific behaviors (color swatches, product pages, showcasing French manufacturing).
Solution
Full integration of the mockups on the Shopify Madrid theme, deeply customized via Liquid for the brand's specific needs: product page templates, collection logic (underwear, tops, SOCKN, uniforms) and the editorial layout of the 'L'Atelier BROKN' page that highlights Parisian manufacturing. Everything wired into Shopify's standard commerce features (Klarna/PayPal checkout, customer accounts, order and return tracking).
Technical architecture
- PlatformShopify on the premium Madrid theme (dedicated child theme), Liquid customization of product and collection templates
- Design IntegrationMockups supplied by a designer, integrated pixel-for-pixel: editorial typography, signature black/red aesthetic, product photography
- CommerceSecure checkout (Klarna, PayPal, card), customer accounts, order and return tracking, free shipping over €100